From the Book
We’re going to build our own shipping company.” Those probably
aren’t the wisest words I’ve ever spoken. After the umpteenth
call from an angry customer, though, I could no longer pay
the U.S. Postal Service money we didn’t have just to get our
posters lost in the mail. So, I got creative. A friend of mine—Steve K.—had
been helping us for some time and I felt I could trust him with my “big
idea” for our new operation: what I now jokingly call our ‘ninja shipping
Here’s how our ninja shipping worked. We’d charge customers for
shipping and handling like normal. Then, we’d pay Steve to play the role
of midnight postman. During the day, he’d get on MapQuest (those were
the days before everybody had Google Maps in their pocket) and plot
out his route as we printed the posters. Once 10 PM hit, Steve would
dress in all black, get into his black car, and head out into the night. From
dusk to dawn, he’d run up to customers’ doors, drop off posters, and then
disappear. Dogs and neighbors may have hated us, but ninja shipping was
our scrappy way of making things work.
About The Poster Boy Book
Have you ever thought about starting your own business? Or, is building a company something “other people” do? In The Poster Boy, Chad Scott tells the story of a midwestern kid from Missouri who worked up the nerve to move to Chicago and chase his dream of becoming an entrepreneur. He didn’t have a pile of cash or a bunch of connections—just a great idea and the willpower to see it through to the bitter end.
About Chad - The Poster Boy
Chad Scott is the owner and founder of Ultimate Team Products. Born and raised in rural Missouri, Chad grew up learning the value of hard work and determination. When he moved to the big city for college, Chad brought that work ethic—along with his midwestern charm—with him. There, he stumbled upon an idea to sell posters at sports events. 15 years, 30 locations, and 100+ team members later, Chad and his company are just getting started. Outside of work, you can find him mentoring young entrepreneurs in small towns across America. He lives with his wife and three children near Chicago.